At The Good Funeral Guide we believe that good funeral directors are characterised by their kindness, respect, empathy and professionalism. We have found a way to measure this through our unique accreditation scheme, enabling us to list the best companies on our hugely popular website. Our accreditation framework is transparent, accountable and watertight.
The Good Funeral Guide’s accreditation scheme for funeral directors is designed to connect bereaved people to the best practitioners in funeral service. Unlike trade bodies, we look at your business entirely from a consumer point of view. Unlike other listings, we actually come and visit you. We can then honestly say ‘We have been and we have seen’ and we consider you worthy of our recommendation.
We know what we’re talking about. We are fair. Our record speaks for itself. We are uniquely qualified to offer third-party endorsement of your work. And we want to be able to celebrate the companies who are worthy of praise.
From a business point of view, in a crowded marketplace achieving Recommendation by The Good Funeral Guide enables you to stand out from your competitors and to serve more families. Independent endorsement by a trusted consumer body is reassuring and reliable for people searching for a funeral director when they need one.
The ‘Recommended By The Good Funeral Guide’ sticker in the window of your premises is the mark of quality – an authoritative endorsement that will inspire confidence in the public.
What is the point of the Good Funeral Guide?
Our mission at the Good Funeral Guide is to support, empower and represent the interests of dying and bereaved people living in the UK. We are a consumer advocacy organisation.
The credibility of the GFG is founded in its integrity and independence. We have worked tirelessly since 2008 to prove our worth, establish ourselves as a trusted consumer resource and demonstrate that we do not seek to develop the GFG as a vehicle for commercial gain.
The focus of our work is the identification of best practice in funeral service, because we believe that dying and bereaved people are best supported when they are directed to those people who will look after them best. We are strengthened in this by our knowledge that, within funeral service, there are many men and women who are doing very good work.