By Andrew Hickson, proprietor of Kingfisher Independent Funeral Services, St Neots.
A couple of days ago, Charles asked me to write a blog post about marketing. I wanted to approach this from the point-of-view of a Funeral Director such as myself who has recently established a business, and is therefore dazzled, bemused and somewhat apprehensive of the minefield that is the marketing world.
Barely a day goes by without some company or other telephoning, claiming they can increase traffic to my website, or wanting me to advertise in their new brochure, or even, as some do, guaranteeing that work will increase if they are contracted to do my marketing. Surprisingly, when they’re asked to put that in writing, they are not quite so forthcoming with their claims.
I’m still putting an article together, and hope to publish this early in the New Year, but yesterday I was called to remove a gentleman whose GP had certified his death and had already completed the cremation paperwork and left this with him.
The paperwork had the large stamp of another Funeral Director very clearly on the front page. Two chances of being called then, once by the GP, and once by the next-of-kin. But not a lot of scope for the client to make any informed decisions.
Clever marketing, or just a wee bit cheeky?